Resolve Market Research

MOBILE

Resolve Market Research views the smartphone not only as the most critical screen but as the key transformative technology of our generation. Smartphone penetration in the U.S. is currently around 37% and global penetration is expected to surpass that number by 2015. The mobile impact of devices on how consumers think, communicate, engage with brands and consume media is unparalleled by any other personal device. Recognizing this, wireless companies and handset manufacturers work with Resolve to find more effective ways to micro-segment their consumers and business verticals, position their mobile apps and products in the marketplace, better align their value proposition with their sales collateral, and coordinate their marketing activities to engage the consumer throughout an increasingly digital and mobile purchase journey.

Apps, Ubiquity & Transformation

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